A well-designed website is more than just striking aesthetics, unique fonts, and sleek visuals. It has to be aligned with the brand’s image, marketing schemes, and customer demands. Although a visually impressive website catches attention, it will be no good if there is no defined goal. Hence, an effective web design must take into account form and function by creating a chronological process that is on par with the brand’s common goal.
Web design is a bit more complicated than on the image above ;)
First and foremost, it is vital to clearly know the client’s brand. Being able to fully comprehend the purpose of the product or service and identify its target market is crucial. These factors will be your guide throughout the process. Before starting on planning the colours, visuals, and texts, every web designer must ask these questions:
• To whom is the site intended for?
• What are the elements that the target market expect to find?
• What is the goal of the website? To inform? Or to sell?
• What is the brand’s core message that needs to be conveyed?
• Are there any other websites that offer the same deal? How are you going to separate your brand amongst its competitors?
Scope and Definition
Once the website’s goal is clearly defined, the next crucial step is to scope the whole process of the project. Determine the needed web pages and features to successfully deliver the goal. Also, creating a timeline will help organise the process and set the date of completion. However, it is common for clients to give one set goal that gradually changes, expands, and evolves which will lead to constant modification and delays. On a brighter note, such modifications could only mean more work for web designers as long as the timeframe and budget also match the process.
Wireframe and Sitemap Creation
After defining the scope, sitemap creation will be the next vital step. It will be the blueprint of an effective website. It gives web designers one clear and defined idea of the infrastructure of the website and how to relate each page that works towards one common well-defined goal. Thus, defining every content and feature that is interrelated with the scope is essential.
After, building a mockup wireframe and looking for design inspirations will be the next step. Creating a wireframe will deliver a framework for the sites design, contents, and potential predicaments and gaps in the future.
The Creation of Contents
Creating contents for every page identified during the first few processes is next in line. The written content is one of the most important aspects of the website. It will serve two important purposes such as driving engagement and action amongst the website’s visitors, and SEO.
Contents are essential in keeping your audience on your page. It is a tool for enticing the target market to take action and take part with your intended goal, to sell or inform. Effective content is not only limited to the writing itself. Typography, structural elements, and presentation also contribute to the overall impact of the content.
Moreover, contents that are SEO optimised will boost the visibility of the website to search engines. The right keywords and key phrases are essential to rank your website on search results. However, search engines constantly improve and alters, hence, your contents must go along with it to maintain your standing. Therefore, having a well-written, informative, and strategic keywords will help the visibility of your website.
The Visual Architecture of the Website
Visual aspect of the website is very important
The visuals of the website are one of the factors that creates the first impression. Creating a mood board or collages of your inspirations will help the whole process of web designing. However, clients may already have a clear vision of how the website should look like. But, being the web designer gives you the right to put in ideas that the client may not have thought about or dug into. Thus, voicing out your ideas will help in creating a well-designed website.
Creating the visual style of the website often concludes the existing elements that the brand already have. Colour choices, brand elements, and logos are a few of the basis of designing the visual facade of the website. Choosing images for the website is a crucial step since it plays an important role in the influence of the website. Images can help communicate to the target visitors and extend trust.
Images will gradually increase click rates, engagements, and, in the long run, revenue. Images will significantly enhance the texts and deliver important messages to the website’s visitors. Thus, the visual content of the website will help in appealing to your potential market while setting your website apart from competitors.
Testing the website before launching will ensure that every element works flawlessly. It is important to test every page, links, and media on the users perspective. Give each page the time to check every call to action buttons if it leads to the right page and test if the website loads properly on different kinds of gadgets and browsers. This step is important to stray away from presenting a broken website to your potential target market. Testing might be a very daunting task - different screen resolutions, browsers and finally the sever the website will be hosted on. Recently we had a very tricky error related to old php version on the client's server - on one of the pagesof their store https://www.weldingsuperstore.com.au/welding-torches/ none of the images were loading! It worked fine on our testing server, but didn't work after transferring the website across.
Once everything is in place, it is time to plan the execution of your website’s launch. It has to convey the right timing and message to users. However, web design is a constant process that requires maintenance and updates. Thus, after launching the website, planning on new contents, features, SEO analytics, etc., are the next succeeding steps to tackle.
Web design can set you apart from your competitors. A website that shows no uniqueness, form, and function is just another web address.
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